![]() ![]() It has helped those experts I mentioned in the past find their target audience easily. Social media has helped democratise information that mainstream media could not. Slowly the reliance on interpretation from mainstream media and writers is decreasing. People now want to know information or consume content first-hand. People are open to basing their own ideas when they hear others’ opinions first-hand. A writer or editor need not spoon-feed people what they are reading and how they should perceive it. People can just come up with the narrative from those posts and videos. You can just go on their social media handles or listen to them on various podcasts. Nor do you have to scour through blogs and websites. Today if you want to listen to someone’s opinion, you do not have to rely on traditional media. The world evolved so fast in terms of the internet that you still can feel the whiplash. These sorts of articles, which were mostly faceless and even nameless, not only saturated the internet blogosphere but also decreased the credibility of blogs that were genuinely written by people with knowledge on these topics. I used to read 100s of similar articles about holiday getaways and make a list of my own. The places which I recommended were places I had never been to. I used to write articles such as ‘10 Best Holiday Destinations’. I can give you a personal anecdote on this one. Age of content Image by Tumisu from PixabayĬollectors and curators began scraping across the internet to make repurposed articles that lacked authenticity and originality. However, genuine experts were not the only ones looking to succeed through blogs. With not much exposure to the internet, it was hard to search for these articles. The experts along with opinionated people started blogging to share their opinions. The internet became filled with blogs and articles. Then came the early age of internet access to the general population. It was almost impossible for the doctor’s voice to reach the audience unedited and unfiltered. The hassles and limitations were massive. Even the video talk shows and interviews were limited by the freedom provided by those channels. The information would then be edited and transcribed by writers before being distributed. If the media deemed that it was good for them to publish it, the doctor would have to give an interview or provide a written draft. This was not always the case.įor example, a doctor looking to share their knowledge in the past had to first contact the media agencies or channels. I am lucky enough to have this platform provided by Onlinekhabar to share the things I’ve learned in my decade-long experience in media and marketing. If someone wanted to share their expertise or knowledge with the world, the only way was to do it through these mediums. ![]() Think back to the time when newspapers, radio and TV were your only sources of information. ![]()
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